Raima Farzan.

Digital Marketing Manager /

About

Results-focused Digital Marketing Manager ambitious to drive substantial revenue and profits through proactive strategies. Brings multifaceted approach involving competitor research, innovative promotional strategies and continuous optimization to exceed expectations. Continuously seeks out opportunities in market gaps and customer trends.

General Information

  • Phone: +971 52 188 4221
  • City: Dubai, UAE
  • Driving License: Full
  • Visa Status: Spouse Visa
  • Degree: Masters in Mass Communication (cont.)
  • Email: raimafarzan@gmail.com
  • Interest: Pencil Sketching, Vlogging, Travelling, Video & Board Games

Highlights

  • CPD-UK Certified High valued global certificate in Digital Marketing

  • Awarded Employee of the Yearin 2020 at Media Mavericks

  • Promoted from Internee to Marketing Executivewithin a year at Concontion Studios

Honors & Awards

  • The Employee of the Year 2020Media Mavericks

Skills & Expertise

Digital Marketing Strategy

SEO, SEM & SMM Provider

PPC Campaigns

Google Ad & Analytics

Content Writing

Video Production

Email Marketing

Budget Management

RFP Process

Go-To-Market Strategy

Videography / creatives

Graphic Design

Team Leadership

Resume

Education

Masters of Mass Communication (Cont.)

2023

Virtual University, PK

Higher Diploma in Software Engineering

2022

Aptech, PK

Bachelors in Arts

2021

Karachi University, PK

Certificates

Content Marketing Certification

HubSpot

Social Media Certification

HubSpot

Email Marketing Certification

HubSpot

Digital Advertising Certification

HubSpot

Fundamentals Of Digital Marketing Certification

Google Digital Garage

Google Ads Display Certification

Google Ads

Video and Graphic Designing

Karachi, PK

Advance Certification in IT

Karachi, PK

Technical Skills

Microsoft Office

Word, Excel, PowerPoint, Outlook, Publisher

Adobe Creative Suite

Photoshop, Flash, Premiere, Illustrator, After Effects

Later

Social Media Management

Mailchimp

Email Marketing Service

Canva

Graphic Design Platform

Meta Platforms

Facebook, Instagram, WhatsApp

Google Analytics

Tracks and reports website & app traffic

Google Ads

Online Advertising Platform

Aherfs

Comprehensive SEO Tool

Professional Experience

Digital Marketing Manager

2021 - 2023

HEAL & TOUCH FACILITIES   Dubai, UAE

  • Oversaw day-to-day operations of 4 five-star spas, ensuring exceptional customer service and satisfaction.
    		•
  • Managed social media platforms (Facebook, Instagram, Google Ads) for spas, creating and executing campaigns to increase brand awareness and drive revenue.
    		•
  • Created and managed the spa's advertising budget, optimizing spend to maximize ROI.
    		•
  • Conducted influencer outreach and managed influencer relationships to increase brand visibility and drive engagement.
    		•
  • Developed and executed content marketing strategy, creating engaging and informative content to drive traffic to the spas' websites and social media platforms.
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  • Monitored and analyzed social media metrics, identifying areas for improvement and adjusting campaigns accordingly.
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  • Collaborated with cross-functional teams, including marketing, sales, and operations, to ensure alignment and achieve business goals
    		•
  • Coordinated events and promotions to drive foot traffic and increase revenue.
    		•
  • Trained and managed staff to ensure consistent service delivery and uphold the spas' reputation for excellence.
    		•

    Digital Marketing Manager

    2019 - 2021

    MEDIA MAVERICKS   Dubai, UAE

  • Handling client with their projects, Responsible for E-mail Marketing & bringing leads to the Company - Analyzed the Profiles & social media of Client's & Competitors account for creating better social media strategies.
  • Worked for Company's B2C Progress.
    		•
  • Created PPT Sheets for Clients regarding the whole planned strategy for social media - Worked on Keywords, SEO and Hashtag Research - Worked with clients to gather and define requirements, establish scopes and managing project milestones.
    		•
  • Worked with clients to define marketing and design vision for various graphic design projects.
    		•
  • Put together videos for social media, advertising and informational purposes.
    		•
  • Created various Excel documents to assist with pulling metrics data and presenting information to stakeholders for concise explanations of best placement for needed resources.

    • Graphic Designer & Marketing Executive

    2016 - 2019

    CONCOCTION STUDIOS   Karachi, PAK

  • Designed the collaterals for company - Responsible for video edits and still photoshoots.
  • Interacted the clients for marketing and project meetings - In charge of email marketing and bringing leads.
    		•
  • Designed content for client and company.
    		•
  • Worked with clients to gather and define requirements, establish scopes and managing project milestones.
    		•
  • Created broad range of work using various design techniques.
    		•
  • Created graphics for signage, packaging and digital promotions.
    		•
  • Met with customers to present mockups and collect information for adjustments.
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  • Collaborated with clients to develop mockups and collect information for adjustments.
    		•
  • Introduced digital content and animated videos as the key presentation software for big events of 500+ attendees, phasing out the use of PowerPoint.
  • Market the concoction studio department, overseeing all A/V Productions projects and designing and developing new and ongoing projects.
    		•
  • Showcased excellent strategic planning and visioning to provide clients with the most cost-effective solutions.
    		•

    Additional Experience

    Content Creator

    2020 - Present

    i.in.dubai

    Social Media Marketing

    2022

    Kefi Cafe

    Content Creator/Graphic Designer

    2022

    SIA Digital

    Web Developer

    2022

    Belfast Trading

    Portfolio

    • All
    • Web
    • Creatives
    Bella Spa
    Prime Spa
    Mirage Spa
    Jasmine Spa

    Testimonials

    Raima is amazing at her job! She knows her way around people, she is good with the clients, does whatever it takes to help colleagues and gets things done. She makes sure that everyone is on the same page and focused on the main goal.

    Kritik Rattesar

    Social Media Influencer

    Raima is wonderful to work with, and has exceptional expertise in leadership, motivation, and communication skills. She is dedicated and was consistently demonstrating a solid work ethic. Her work, skills, and personality was always an inspiration and motivation for me to follow.

    Reine Hodroj

    Digital Marketing Specialist

    I have worked with Raima in SIA Digital ME and I have seen her dedication to learn and hone her skills better. She carefully listens to each instructions given by her superior to ensure a qualitative output. She is hardworking and full of initiative.

    Maria Stephanie Calderon

    Marketing Team Leader

    Had a pleasure working with Raima, she is definitely one of the most kindest and hardworking person I met at work. She will be definitely be a valuable asset to any company.

    Julian S.

    Mobile UI/UX Developer

    Contact

    Feel free to contact me 😊

    Call:

    +971 52 188 4221

    Instagram:

    i.in.dubai

    Linkedin:

    Raima Farzan

    Linktree:

    Raima Farzan